In this session...
In this session you will hear about the convergence, complexity and change looming on the marketing and advertising technology horizon and the intersection between them. Our panelists will explore this critical topic from their perspectives across data, technology and digital experiences and help our audience
What You'll Learn from This Session...
- Understand how the marketing technology landscape has evolved as the market consolidates through mergers and acquisitions, and grows as new entrants arrive
- Explore the intersection between marketing and advertising technology
- Glean top tips on how to navigate through this evolution and still continue to deliver seamless customer experiences