David Keens

David is Head of Product EMEA for Acxiom, the IPG business that enables people-based marketing everywhere. David is a lifelong tech geek and has worked in marketing, technology and data for 20+ years. He has led the technical approach for many of Acxiom's clients across financial services, telecommunications and travel verticals.

He has helped navigate how to connect complex business units for his clients. For Virgin Media, he linked customer data across a complex quad-play telco business, forming a single customer identity used across Virgin Media's marketing activities and decisions with Adobe and Pega. For BT, he solved a large-scale and complex data management challenge with data on 12 million customers and 80,000 product combinations, across multiple systems, achieving a quality level of more than 99.5%.

David is a co-chair for Acxiom's LGBTQ+ business resource group and he is an active member of Acxiom's DE&I Council. In addition to this, he volunteers as a STEM Ambassador.