In this session...
Consumers are shifting from linear TV to digital channels more than ever before, and advertisers are now recognising the need to adapt their strategies to reach these elusive audiences wherever they are watching. But reservations around CTV’s scale and transparency continue to hinder its adoption in the industry. In this session, you'll learn how advertisers are overcoming these challenges and turning to Smart TV data to better inform measurement and addressable advertising.
What You'll Learn from This Session...
- How TV viewership behavior has shifted during the pandemic
- How TV is being measured today and what are the current challenges
- Learn what ACR data is and how are advertisers benefitting from it
- How Smart TV data helps advertisers reach elusive audiences
