Martin O'Boyle

With over 20 years agency experience, Martin has extensive buy side expertise across media investment, data strategy, ad tech, client leadership and trading. His career has spanned multiple areas from TV & Digital media buying to leadership of the UK P&G Media account. His most recent role was Managing Director at Publicis Media, where he led external partnerships, and established their Advanced Advertising Strategy.

In February 2021, Martin launched MGO Consulting Ltd, working with media owners, ad tech companies, and media agencies on strategic business development. MGO Consulting helps companies navigate the increasingly complex advertising landscape, advising on strategy to drive revenue growth and strong, profitable partnership.