In this session...
Cookies are going away, which means in order for businesses to serve their customers efficiently they need to own their customer data. Fortunately, COVID forced businesses to open up new channels and methods of engaging with customers to help them through the crisis, but what does that mean when the cookies go away? This panel of industry experts focus on how businesses can learn more from their current first party data, and more effectively collect data in new ways to ensure they are ready for the coming changes.
What You'll Learn from This Session...
- How do you build a plan, audit your existing buying strategy, and start activating key KPIs without using IDFA's and third-party cookies?
- How do you benchmark cookie-based campaigns in tandem with other identifiers?
- How do you build a data strategy that will stand the test of time?
