Saul Lopes

Saul is the Head of CRM at Dixons Carphone, the UK's leading technology omnichannel retailer. He has a strong background as a senior commercial marketer with over 15 years of international experience across private aviation, luxury hotels, airlines and retail. A truly data-driven innovator in customer experience with an extensive background in multi-million pound digital transformations throughout Product Development, Analytics, Customer Relationship Management and Loyalty. He led Virgin Holidays on a revolutionary journey towards a customer centric growth strategy, including digital product adoption, customer experience redesign, business process change and overhaul of the entire communications strategy. Saul was part of the Virgin management team that increased profits four-fold, all whilst hitting record numbers of NPS and increasing customer experience scores by 25%.