In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games. But far from being a new phenomenon, gaming has been steadily on the rise for years.

This session will explore the impact of the pandemic on entertainment consumption, including video games, and seek to better understand what these changed behaviours and emotional connections mean long term for consumers and brands alike.