Abby Thorsgaard

Abby Thorsgaard is Manager of Primary Research at Omnicom Media Group, where she designs and executes custom research for Agency clients, new business, and Agency thought leadership. She also oversees partnership research that spans media platforms, publishers, and networks. Abby manages research from design through analysis, using her expertise in a variety of methodologies to study consumers’ sentiments, behaviors, and consumption patterns. She translates findings into insights, crafting actionable recommendations for marketers across product/service categories.

Prior to her work at Omnicom, Abby worked at Nielsen Consumer Neuroscience (formerly Innerscope Research), where she conducted research that leveraged non-conscious consumer data to inform clients' creative, product, and media strategies.