Lucy Bristowe

Lucy has worked in Television Research and audience measurement for 20 years, and joined the business as a Sky graduate. She then worked at Channel 4 before returning to Sky where she has worked for the past 13 years. Her team support Sky Media, the advertising sales arm of Sky. She is responsible for innovation in measurement and effectiveness studies for brands that use Sky. The team have developed best in class brand measurement tools and capabilities for Sky AdSmart and for VOD. Lucy is a BARB and TAM Ireland Board member.