Scientists say our brains haven’t evolved in 50,000 years - what’s changed is our technology and the way we consume content. And in today’s mobile and digitally-driven world, content is constantly at our disposal, and every word counts. In this discovery talk, the Managing Director at Sharethrough, Ally Stuart, will highlight the results of a Sharethrough + Nielsen Neuro Lab study and survey to explain the neuroscience behind effective native ad copywriting and why consumers want their ads to be native.