The Do's and Dont's of Emotive Advertising > Events: Europe 2018

Advertising Week Europe 2018

The Do's and Dont's of Emotive Advertising

Thursday, 22 March at 10:00 AM
IPA Stage

Tifenn Cloarec
Mark Boyd
Ian James

Helen Anglim
Cristina Constandache
Mark Melling

Creative Storytellers

In this session...

Hear from creatives and strategists alike on the science of weaving emotion into creative storytelling. Which emotional cords are meant to be played, while others are perhaps left untouched? Hear the potential advantages when done right, but be warned of the risks when entering this sensitive arena.

Speakers

Tifenn Cloarec Global Strategy Director Vizeum

Helen Anglim Head of Creative Strategists at RYOT Studio Oath

Mark Boyd Co-Founder Gravity Road

Cristina Constandache VP Global Partnerships Rakuten Viber

Ian James GM International Verve

Mark Melling Head of RYOT Studio UK Oath

Event Details

Event Type Seminar

Stage 1

The Guardian Stage

Stage 3

IPA Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

TechX

Agency Models

Artificial Intelligence

Presented byQuantcast

Brand Innovation

Creative Storytellers

Data

Impact

Presented byGoogle

MarTech

Media & Entertainment

Video & Content

Search Events

The Do's and Dont's of Emotive Advertising

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The Do's and Dont's of Emotive Advertising

In this session...

Speakers

Event Details