In this session...
The AI Academy is an interactive workshop that demystifies the applications of machine learning for the modern marketer, publisher, and creative. In this session, Jim Kelly, machine learning expert, will focus on the complex digital advertising ecosystem and the essentials of artificial intelligence and its applications
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The AI Academy is an interactive workshop that demystifies the applications of machine learning for the modern marketer, publisher, and creative. In this session, Jim Kelly, machine learning expert, will focus on the complex digital advertising ecosystem and the essentials of artificial intelligence and its applications. You’ll learn how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful digital marketing campaigns and leave understanding how AI can be deployed to fuel brands’ growth.
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What You'll Learn from This Session...
- Go through the current state and early advancements of Artificial Intelligence in consumer’s lives
- Explain the differences between Machine Learning and Artificial Intelligence
- Show the opportunities that Artificial Intelligence represent for the digital advertising industry