In this session...
Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social.
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Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message.
Don't let the platforms push you around. Good social content doesn't have to be short. Using narrative arcs that hook and intrigue audiences will keep them watching, giving them the opportunity to spend more time with your brand. Here, we examine the potential for creating effective longer-form content for social.
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