In this session...
Creativepool's Creative Solutions Director, Heather Deacon, discusses the benefits of sourcing creative from professional communities via crowdsourcing platforms and open ideation initiatives.
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Heather will discuss how effectively sourcing from a professional crowd can help agencies and brands diversify their creativity, inspire genuine innovation, meet demands for social visual and video content, and build brand affinity through increased engagement and transparency.
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What You'll Learn from This Session...
- What is creative crowdsourcing
- Why use creative crowdsourcing
- How to use creative crowdsourcing effectively
