In this session...
Is traditional sponsorship dead in a data driven and digital world? With fan consumption of sport changing rapidly, sports organisations and their sponsors need to remain relevant, engage with fans on digital platforms and create meaningful partnerships underpinned by data, insight and shared value.
From real-time and second screen to hyper targeting and big data, a panel of experts will explore how sports organisations and brands can use their sponsorships to deliver the right messages at the right time to the right audience.
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