Sean Jefferson

Sean leads the global sponsorship, sports marketing and content practice at Mindshare Worldwide, one of the world’s leading media agencies and part of WPP’s Group M, the largest media investment company in the world.

He leads teams of specialists consulting on, negotiating, developing and executing sponsorship and content properties – increasingly with digital media platforms and partnerships at the very centre, such as innovative collaborations with the likes of Vice Media and Facebook.

He has worked for over 25 years in sponsorship, advertising, event marketing and PR, across major international sports, music and media partnerships.

Before joining MindShare, Sean was Global Sponsorship Director at Diageo where he managed the company’s global sponsorship and events portfolio, for brands such as Johnnie Walker, Smirnoff and Guinness, negotiating deals in Formula One (McLaren), rugby (Guinness Premiership) and the ICC Cricket World Cup.

Other major clients/brands have included a spectrum from the likes of Ford, Heineken, HSBC, Mazda, Nike, Sony, Unilever, Vodafone and advising sports brands such as Manchester United, AELTC (Wimbledon) and the European Tour (golf). He has negotiated and activated deals with the Premier League, FIFA World Cup 1998-2014, UEFA Champions League 2007-2013 and European Championships 1996-2012, NASCAR, Rugby World Cup and the Extreme Sailing Series. And cut his teeth on ground-breaking sponsorships: the Carling Premiership and T in the Park.