In this session...
Why do so few brands have clear music strategies? And why are so many not hitting the right note? This panel will discuss the many pitfalls, challenges and opportunities for brands in music and offer expert opinion on how to do so in an effective and sustainable way, with industry examples of the bad and the good.
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Music touches us all. It’s the ultimate passion point and has the power to connect with people on an emotional level, making us laugh, cry, remember, forget, pump up and chill out…and all the rest.
Whether you’re a Spotify obsessive, an occasional radio listener or just a drunk wedding dancer, we all have our musical moments. It is the soundtrack to our lives and self-expression. We define ourselves by the music we choose, just like we define ourselves by the brands that we buy.
Music can be a very powerful way to reach and connect with consumers. It is a universal language that acts as cultural shorthand, and allows brands to tell their story in an engaging way.
So why then do so relatively few brands have clear music strategies? And why are so many not hitting the right note?
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