In this session...
Arif Durrani, Head of Media at Campaign and Editor of Media Week, will chair a lively discussion between four experts. Join them as they debate creativity vs. efficiency, key trends and using the ‘data goldmine.’
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Which is more important: creativity or efficiency? How should brands balance performance in programmatic?
When it comes to programmatic how should brands utilise the ‘data goldmine’? With first-party, second-party and third-party data at play, what is the best practice for targeting the very best, most impactful audiences?
iProspect, the UK’s leading performance media agency, invite you to a panel discussion on these topics featuring advocates from top brands, tech platforms and publishers.
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