Wayne Blodwell

Wayne joined digital performance agency iProspect in September 2014 as Head of Programmatic. Prior to that he worked creating and leading dedicated buy-side programmatic teams with roles including time with Group M’s audience-buying company, Xaxis.

One of the first people to trade on a DSP he co-founded an in-house “trading desk” which employed five people and managed £5m of budget in its first year.

Wayne’s strengths lie in connecting the ‘under the hood’ complexities of programmatic with higher level all-channel planning to drive innovation, strategic thinking and performance for clients.