In this session...
Learn how Starcom MediaVest Group translate their entrepreneurial philosophy into innovative reality through initiatives like #NextTECHnow.
And, hear from Unruly's Sarah Wood who is widely recognised as one of the most influential women in UK tech.
Plus, watch “The Tech Factor”, a dynamic and fast-moving Dragons’ Den-style competition, where three start-ups - Verticly, Reframed.tv and Hashtag'd - have five minutes each to pitch their business idea to YOU, the audience.
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The entrepreneurial spirit of the start-up community is something that should be harnessed by each and every one of us in the media industry.
And, that’s precisely our approach at Starcom MediaVest Group.
At the start of 2015 we unveiled our new tech solutions team called NextTECHnow in a move designed to accelerate unique collaborative partnerships with tech start-ups.
This session – Bridging the innovation gap: Partnering tomorrow’s tech with today’s brands – will explore why we believe it is important to forge links with Tech City in order to foster innovation for ourselves and our clients.
We will also bring the theory of this approach to life through our Tech Factor contest – you’ll hear pitches from some of the exciting start-ups we work with in a fun, informative and competitive format.
And, you, the audience, get to play judge.
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