In this session...
While advertisers the world over fight to win consumers through creative messaging and emerging digital platforms, technology has also enabled shoppers to have a one-stop shop in their home, creating a new, empowered global omni-channel shopper. In this session we look at how analysis of the digital Purchase Decision Journey is changing the traditional approach to marketing investment in order to achieve maximum impact and minimum wastage, transforming engagement to commitment and ultimately driving purchase.
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Uncovering behaviours, habits and perceptions of global consumers, this session will reveal valuable insights about how consumers really behave, feel and think online. By mapping the online Purchase Decision Journey we can reach the consumer exactly where and when it most matters. The session will provide key findings to help brands create connections with consumers.
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