As Chief Strategy Officer Cesar is responsible for leading the growth of Geometry Global’s consultancy and intelligence offering across the EMEA region.
His priority is to focus on growing the agency’s portfolio in shopper and consumer strategy; develop innovative tools for each market and drive the evolution of the model across all markets.
Cesar, formerly CSO of G2 EMEA, was appointed CSO EMEA Geometry Global in June 2013 when G2 merged with OgilvyAction and JWT Action to become Geometry Global, the world’s largest activation agency network.
A Computer Scientist, with a Masters in Knowledge Engineering and Ph.D in Artificial Intelligence, Cesar joined the Business and Marketing Intelligence world more than 15 years ago. In 2003 he co-founded Boole, one of the very first new generation Marketing Intelligence Consulting Companies, which became part of the G2 network after joining WPP in 2006.
Cesar has played a key role in the creation of Geometry Global’s unique strategic resources: the Purchase Decision Journey Model, Leonardo Methodology and the Engage intelligence tool for identifying and predicting shopper behaviours along the PDJ. An innovator at heart he brings a track record of extensive strategic consultancy experience working with companies such as Santander, Nokia, Telefonica, GSK and SEAT.
Cesar Montes Job Title Chief Strategy Officer, EMEA Company GEOMETRY GLOBAL Connect via
