In this session...
Marketers face more options than ever before, in terms of where, how, and why to run campaigns across an endless myriad of sites and publishers. Is the future of media all in the hands of algorithms or do marketer creativity and relationships still reign supreme? In light of the automation and speed of programmatic buying, how can marketers be sure that their campaigns are running in environments that reflect their brands?
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Is the future of media all in the hands of computers or do marketer creativity and relationships still reign supreme? In light of the automation and speed of programmatic buying, how can marketers be sure that their campaigns are running in environments that reflect their brands? When data helps us target precisely, does environment still matter? We'll dive deep into the dangers and opportunities of planning strategies when efficiency of investment competes with brand storytelling and environment.
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