Clyde heads strategy for CP+B Europe, based in the London office. He is an expert in cultural strategy, working with iconic cultural brands including Pepsi and Red Bull. He has also written extensively on the subject and authored a book introducing new thinking on brand equity called Cultural Capital.
Before joining CP+B last summer, he headed strategy for LA based agency WDCW working extensively in the entertainment space including Amazon, EA, ESPN, MTV. His first move to the US saw him join TBWA/ Chiat Day leading strategy for Pepsi, including steering the Refresh Project, relaunching Diet Pepsi and global trademark positioning.
Before his move to LA, he led his own cultural strategy consultancy called MILK, consulting for brands including: Red Bull, Diesel, Stella Artois and other leading lifestyle brands.
Clyde McKendrick Job Title Executive Planning Director Company CP+B LONDON
