Tracks Venues

In this session...

Consumers are a passive target audience, the ad industry knows what's best for them and ad blocking is for geeks. For the first time in public we are going to debate the 'real' impacts of personal advertising. Hosted by Dominic Mills from Mediatel, please come a join our panel of experts for lively debate, real numbers and new, exclusive research on the human reactions to behavioural advertising.

Join Colin Strong (MD, Business and Technology, GFK research), Tim Gentry (Revenue Director, The Guardian) and Adam Freeman (Mutual Media) Sacha Bunatyan (COO Amnet UK) and Tim Abraham (Director Data and Audience, Xaxis EMEA) for lively debate, real numbers and new, exclusive research on the human reactions to behavioural advertising. View Less

Presented with


Speakers

Dominc Mills Columnist Mediatel
Tim Abraham Director Data and Audience Xaxis EMEA
Sacha Bunatyan COO Amnet UK
Adam Freeman Chairman Media Business Course
Tim Gentry Revenue Director Guardian News & Media
Colin Strong MD GFK UK

Event Details

Event Type Workshop

Track  Digital