Colin Strong

Colin Strong is responsible for the Media and Technology divisions at GfK UK, a leading market research consultancy. He is a regular speaker, blogger and tweeter on a wide range of consumer and marketing issues with a strong focus on the increasingly important relationship between marketing / personal data (often Big) and consumer psychology. Much of his time is spent examining research data in the context of wider industry and consumer trends with a team of data crunchers, market analysts and social scientists, many of whom are regular speakers and bloggers themselves.