In this session...
Technology is at once reshaping and reaffirming the power of the ancient art of storytelling. Through work with brands like Google and Samsung, on campaigns that run the gamut from documentaries to album releases, the future of storytelling is one of the things preoccupying teams at 72andSunny. Can stories humanise intangible brands? How do we use technological advancements to tell stories in innovative, inspiring ways? Join 72andSunny Amsterdam as they explore how the art of the narrative animates marketing today.
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