In this session...
The fact that mobile cookie tracking is near impossible is old news… often omitted is that brands are spending more and more money on mobile advertising without fully knowing where their ads are being served. Is probabilistic targeting ok? Should brands that are committing up to 10% of their digital budgets on mobile accept this as ‘industry standard’ or is that why mobile is not getting a larger share of 'digital' budgets? Hear how we’re changing the face of mobile targeting and giving brands what they deserve…
