Lena Lewis

Lena is a Marketing Professional with over 15 years of experience in consumer marketing for national brands in the Candy and Snacking categories. She is affectionately known as the “Candy Lady”.

Lena boasts a proven track record in developing marketing campaigns and that increase sales and relevance through thoughtful integration of brand & culture. She serves as the Sr. Director of Consumer Engagement overseeing Social Media, PR, Licensing/Partnership and National Promotions for Ferrara US. During her short tenure at Ferrara, she has transformed the marketing function through social and “earned” media first mindset, infused multicultural capability which led to a new agency partnership with Burrell Communications and established & is Co-Chair of the Black Employee Group (BE!).

As a leader, Lena is seen as pragmatic and visionary with an approachable management style. She also partners with non-profit
organizations and groups focused on the health and safety of Black women.