In this session...
Join us as we discuss the re-imagination of retail at the intersection of Physical, Digital and Social. Today, Commerce is more than the simple transactional exchange of goods and services. Commerce is everywhere and always on—transforming businesses and lives. As the lines between living and buying continue to blur, winning requires a commitment to deeply understanding customers and their full decision journeys, and integrating across.
From the start of the pandemic, we’ve seen a rewriting of the rules of retail. This represents a seismic shift in the future of retail as we know it, something that has been in the making for quite some time. Many of us are hoping that there will be an eventual return to normal or even ‘a new normal’, but this is a much bigger inflection point. It will only be the best, brightest and well capitalized retailers and brands that survive, and even thrive, in this future.
This discussion will explore ways to put Commerce at the center of all your commercial decisions from the role of the physical store in delivering a new experience to the inclusion of bricks-and-mortar networks in ecommerce delivery to the right product and service mix to meet shifting consumer priorities to the role of automation in the broader value chain and more.
What You'll Learn from This Session...
- The trends and opportunities driving the next wave of Commerce.
- How to turn disruption into advantage at the intersection of online and offline.
- The role of 'experience' in meeting consumer's new expectations.