Tracks Venues

In this session...

A world-first study of the programmatic supply chain from advertiser to publisher. A recap of the study's key findings and an assessment of what happens next for programmatic, in UK and globally.

What are the practical lessons for advertisers, agencies, ad-tech and publishers?

What You'll Learn from This Session...

  1. Understand of today's supply chains
  2. Recommendations for actions by individual advertisers, agencies, adtech, and publishers
  3. Next steps required of the industry as a whole

Presented with


Frances Hudson Head of Digital Optimisation The Guardian
Phil Smith Director General ISBA
Richard Brooke Media Operations and Strategy Director - Europe Unilever
Richard Reeves Managing Director AOP
Sam Tomlinson Partner, Marketing & Media Assurance PwC

Event Details

Event Type Episode

Track  Future of MarTech