Sam Tomlinson

Sam leads PwC’s multi-award-winning Marketing & Media Assurance team. Our services cover customer data analytics, marketing effectiveness, media assurance (media audits), audience reporting, campaign delivery, data privacy, and supply chain media audits.

In the past 18 months we published a pioneering study into programmatic advertising, won a gold at the British Media Awards for a world-first retail data project in London’s West End, verified audience data for the likes of Channel 4 and Financial Times, delivered hundreds of media audits across the globe, ran a major media agency pitch across 40+ markets, delivered a media efficiency programme for an international telco across 10 markets, and publicly verified campaign delivery and reporting for Finecast, JCDecaux and Clear Channel. Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK.