In this session...
Last year ISBA announced the launch of Origin- the UK cross media measurement programme to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). 10 months on how is the project progressing and why is it so important?
What You'll Learn from This Session...
- The latest on Origin
- Why the programme is so important to advertisers
- How Origin is working to the WFA global principles
