In this session...
October 2017 marks the start of online delivery of TV ads, ushering in dramatic workflow efficiencies and even transforming TV ads themselves.
Creators and marketers can embrace a long-awaited evolution in TV ads that enables radically new creative possibilities as well as empowering media planners with ad orchestration of an ever-increasing number of video ads.
This seminar explores new grounds in TV ad evolution, joined by leading domestic marketers and creators, covering leading case studies from around the world.
