Sarah McInnes

With extensive SS experience on optics and hearing in the UK, ROI, AU & NZ Sarah is a retail marketeer with a deep understanding of customers and the category. Sarah has worked in various roles in Specsavers in the UK and has been based in Melbourne for the past 5 years in the role of Marketing Director for Australia and New Zealand.

Having developed successful sporting partnerships in the UK starting with the Scottish soccer match officials Sarah has recognised the role of sport and media partnerships to achieve audience cut-through engagement and ROI and when moving to Melbourne took the opportunity to extend this approach into Australia and New Zealand with sporting partnerships with New Zealand Super Rugby and Cricket Australia.