In this session...
Sports sponsorships involve much more than what happens on the field. The game, the players and the fans interact in a much broader ecosystem than ever before. How do brands adapt to the changing culture of modern sport? What happens when the on-field action can affect the off-field brand?
What You'll Learn from This Session...
- Learn about best practice sport sponsorships
- Explore non-traditional sponsorship models
- Hear how brands are adapting their sponsorship approach
