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Advertising Week Announces Mexico City as New Host City for the Event

27 Sep, 2016 · Advertising Week

After successfully hosting the world’s largest gathering of advertising and marketing industry leaders in New York , Europe , Asia and soon Havana, Cuba , Advertising Week today announced its fifth global market – Mexico City for Advertising Week Latin America. The inaugural edition will take place in the winter of 2017. Stillwell Partners and Mexico City-based Grupo...

New York

Leadership in the Modern World: Featured CEOs at Advertising Week 2016

23 Sep, 2016 · Advertising Week

What are the biggest challenges CEOs face today, and how have they changed since digital and technology forced their way into the industry? In today’s modern business world, aside from acting as a chief spokesperson, a policymaker, a good corporate citizen and still successfully running a business, CEOs also face unexpected changes in talent, operating in a global marketplace, and...

New York

POPSUGAR’s Lisa Sugar Wants You to Power Your Happy

22 Sep, 2016 · Advertising Week

Very few can say they’ve built their dream career from what began as a weekend hobby from the couch of their San Francisco home. That is, unless you’re Lisa Sugar. In the wake of a lifelong love for popular culture, fashion and celebrity, Sugar began writing a blog, coined POPSUGAR, for the fun and sake of writing about what she loved. That was back in 2005. Now, after years...

New York

Inside Scoop on Advertising Week 2016: The Disrupted Become The Disruptors

22 Sep, 2016 · Scott Wells, Chief Executive Officer, Clear Channel Outdoor Americas

If you’re in media, September in New York can only mean one thing – Advertising Week and the start of the exciting fall and holiday shopping seasons. Advertising Week never fails to amplify buzz around what’s trending in the media industry, and this year I’ve got the inside scoop on where some of these great ideas are going to come from – and it may surprise you....

New York

The D&AD Impact Awards, Featuring a Live Performance from Sting

22 Sep, 2016 · Advertising Week

Marketers in the modern industry have the potential to sway more than just a consumer’s willingness to buy a product – they have the potential to influence cultural conversations, ideologies, and opinions. Because of that, millennials and their wallets are calling for an industry shift, one that aligns a company’s purpose with their profit, forcing the consumer to prioritize...

New York

Michael E. Kassan, Chairman and CEO, MediaLink, in Conversation with Fiona Carter, AT&T, Chief Brand Officer

20 Sep, 2016 · Advertising Week

Earlier this month, MediaLink’s Michael Kassan sat down with AT&T’s chief brand officer, Fiona Carter, for a conversation that touched on the telecoms giant’s massive effort this summer to ‘rebundle’ its creative services, its conversation-setting ‘It Can Wait’ campaign, and the importance of video content in the mix. Following is a transcript of...

New York

Chartering New Waters: The Marketer’s Innovation Track at Advertising Week 2016

20 Sep, 2016 · Advertising Week

What does it mean to be innovative? When we innovate, we change something already established, break down barriers and forge new paths. We introduce new methods, ideas or products, and we challenge the boundaries of creative thinking. Innovation is the lifeline of creativity and the saving grace for reaching new frontiers. In other words, innovation is essential to marketers and advertisers....

New York

Advertising Week’s LinkedIn B2B Forum Will Examine the 3 C’s of B2B Marketing: Content, Context and Convergence

20 Sep, 2016 · Penry Price, LinkedIn

We’re proud to partner with Advertising Week again this year to produce the LinkedIn B2B Forum, which will take place Tuesday, September 27, in New York. Even if you can’t join us in New York, you can sign up for the live stream of the B2B Forum . Here’s a brief video we prepared to set the stage for the event: A Preview of the LinkedIn B2B Forum...

New York

The Future of TV is Digital Influencers

20 Sep, 2016

The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market where a brand can truly benefit from these...

New York

Resolving the Economics of Convergence

19 Sep, 2016 · SpotX

Wednesday, September 28, 10am, Lucille's at B.B. King How does an industry predicated on monetizing 30 seconds of ad time transition to the construct of selling audience on an impression-by-impression basis? The roadmap from broadcast to unicast ad streams is fraught with challenge; from currencies and measurement to the natural balance of supply and demand, resolving the...

Advertising Week Announces Mexico City as New Host City for the Event

Leadership in the Modern World: Featured CEOs at Advertising Week 2016

POPSUGAR’s Lisa Sugar Wants You to Power Your Happy

Inside Scoop on Advertising Week 2016: The Disrupted Become The Disruptors

The D&AD Impact Awards, Featuring a Live Performance from Sting

Michael E. Kassan, Chairman and CEO, MediaLink, in Conversation with Fiona Carter, AT&T, Chief Brand Officer

Chartering New Waters: The Marketer’s Innovation Track at Advertising Week 2016

Advertising Week’s LinkedIn B2B Forum Will Examine the 3 C’s of B2B Marketing: Content, Context and Convergence

The Future of TV is Digital Influencers

Resolving the Economics of Convergence

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