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New York

Tuning In and Binging Out: The Media and Entertainment Track at Advertising Week 2016

19 Sep, 2016 · Advertising Week

Binging has taken control of the digital world in the last decade, and consumers are absorbing media more today than ever before. Long gone are the days of weekly episode airings and the dreaded month-long wait for the return of our favorite TV series. Rather, in today’s world of media and entertainment, we’re choosing to watch all six seasons of Game of Thrones in one swoop and...

New York

Scenes from Your Office: The Inspiring Pitch Presented by UCB Comedy

18 Sep, 2016 · Advertising Week

Are you worried about the work you’ll miss during Advertising Week? Stressed about taking time away from your daily business meetings and conference calls? Stress not. With more than 250 thought leadership seminars throughout the week covering some of the industry’s biggest and most important topics and trends, any phone calls you’ll miss, bad pitches you won’t...

New York

The Balance of Purpose and Profit: The Impact Track at Advertising Week 2016

16 Sep, 2016 · Advertising Week

The role that marketing and advertising play within our culture has never been as influential as it is in today’s modern industry. Brands have the power to impact opinion, decisions, and the future of our social and physical world. In a society faced with so much uncertainty as we look to the future and its promised challenges, like climate change, a volatile political arena and the...

New York

Grammy Award winners, Hip-Hop Legends & Best New Artists: The Evening Talent Lineup at #AWNewYork

15 Sep, 2016 · Advertising Week

The marketing industry is among the most unique in the business world. It’s a space where work and entertainment can coexist, and where creativity flows from a multitude of unique markets and specialties, each vastly different than the next. It also provides the perfect setting to host a week of intense thought leadership that ends each night with captivating performances by some of the...

New York

Changing The Game As We Know It: The Data Track at Advertising Week 2016

14 Sep, 2016 · Advertising Week

Data forced its way into the marketing and advertising world so quickly, nobody really knew what to do with it all. The metrics were helpful in theory, but many industry leaders initially lacked the skills necessary to break down those numbers well enough to convert them into successful marketing and campaigning for their brands. However, in recent years, data has quickly become among the most...

New York

The Courage of Creative Thinking: The Creativity Without Borders Track

13 Sep, 2016 · Advertising Week

Creativity as a concept is boundless —it’s an idea unrestricted by borders, definition or by the very people who embody it. It’s been said before, “creativity knows no limits.” And aside from the limitations that sometimes accompany the process of evolving creativity into a tangible, hardened “something” — say a dress on a catwalk transformed...

New York

Scenes from Your Office: The Conference Call Presented by UCB Comedy

12 Sep, 2016 · Advertising Week

Are you worried about the work you’ll miss during Advertising Week? Stressed about taking time away from your daily business meetings and conference calls? Stress not. With more than 250 thought leadership seminars throughout the week covering some of the industry’s biggest and most important topics and trends, any phone calls you’ll miss, bad pitches you won’t...

New York

Industry Leaders on How to Engage and Keep the New Generation of Talent

12 Sep, 2016 · Advertising Week

What is the modern definition of talent? What do companies expect from employees, and how do they want them to engage with their brand? When recruiting for new employees, the all-stars and the game-changers, what sorts of qualities do they look for? There may not be a single definition of talent, but the value exchange between employee and employer has shifted significantly. Now, more than...

New York

The Sports Track Scores at Advertising Week 2016

8 Sep, 2016 · Advertising Week

Sports attract some of the biggest fan followings in the world. That’s not just true in North America, but in most parts of the world. Sports fans worldwide are dedicated, engrossed, and most importantly, they’re loyal. Sporting events are streamed on anything from our TVs to our phones to our laptops, and modern day athletes have attracted followings by the millions on Instagram,...

New York

AW Insider: Q&A with Jay Stevens, CRO, Adform

7 Sep, 2016 · Advertising Week

Jay Stevens made headlines when he stepped into his new role as Chief Revenue Officer of the ever-expanding Adform, one of the world's premier adtech companies. We caught up with Jay ahead of Advertising Week to discuss how programmatic is evolving, the challenges ahead, and converging technologies. Q: Programmatic has evolved significantly in the past few years. Beyond new...

Tuning In and Binging Out: The Media and Entertainment Track at Advertising Week 2016

Scenes from Your Office: The Inspiring Pitch Presented by UCB Comedy

The Balance of Purpose and Profit: The Impact Track at Advertising Week 2016

Grammy Award winners, Hip-Hop Legends & Best New Artists: The Evening Talent Lineup at #AWNewYork

Changing The Game As We Know It: The Data Track at Advertising Week 2016

The Courage of Creative Thinking: The Creativity Without Borders Track

Scenes from Your Office: The Conference Call Presented by UCB Comedy

Industry Leaders on How to Engage and Keep the New Generation of Talent

The Sports Track Scores at Advertising Week 2016

AW Insider: Q&A with Jay Stevens, CRO, Adform

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