Data is omnipresent in our marketing universe. But is all that data worth sorting through? The mountains of numbers, when utilised and analysed properly, can help your company get a step ahead and reach the perfect consumer.
The Data Driven Marketing Track presented by ADARA, which takes over The Guardian Stage on Tuesday, goes beyond the numbers game to break down the skills required to win.
The track kicks off with The Future of Automation, presented with the Rubicon Project, with a panel of experts exploring the disruption of advertising technology in their own sectors — namely TV, Outdoor, Print, Digital and Radio.
Where does our reliance on data leave the creative? Does the balance lie somewhere between the creative and data geek? An esteemed panel discusses both sides in Data & Creativity: Who Holds the Power?
The Marketer’s Toolbox will cover the evolving mix of advertising options and revenue streams and discuss the opportunities and challenges that come with managing a portfolio of native, personalization and targeting, and programmatic inventory.
Sonia Sudhakar of The Guardian digs through the numbers to get to Data: Quality not Quantity, talking about the availability and challenges around quality of data, audience and response.
With the wave of a wand, The New Data Magicians – the Marketing Directors from Jägermeister, The Financial Times and other leading brands turn their data into marketing magic.
Executives from a leading digital publisher, advertiser and technology provider discuss how to swim above the numbers to make sense of all of data being provided in the marketplace in Mashable’s panel, Data Data Everywhere But Not a Drop to Use.
The word “programmatic” is just as ubiquitous as “data” and the two buzz words go hand in hand during The Future of Programmatic Debate. Hear the forecast for the future of programmatic: in house, better targeting, data discrimination, increased specialization and more.
The Data Congress convenes to close out the Data Driven Marketing track, uniting an all-star lineup to detail how data and analytics drive performance and the bottom line.
To view the other focused tracks and the full calendar for Advertising Week Europe 2016, click here.
