As marketers and advertisers, we’re always wondering what tomorrow will bring. Adobe’s Marketer’s Innovation Track explores what to expect from retail, to IOT, to content marketing and more so we can adapt and continue to forge ahead.
This track covers a wide range of topics — predictions from the boardroom, big data, engaging customers, creativity, makeup and connectivity, and more — offering delegates plenty of options to learn how to drive innovation.
Monday offers three intriguing sessions. UNILEVER Mobile Disruption – DO or DIE finds a panel of senior advertisers and Mindshare Worldwide’s Norm Johnston, discussing their view on the media world and how they are innovating through mobile and content. Using Future Foundation’s unique global forecasting analysis, BOOTS TO BARCLAYS Predictions for the Boardroom: What Should You Be Pitching to the CEO? will showcase the predictions and disruptions which, across all sectors, will deliver the most impact for our futures. London Is Big...TFL's Data Is Bigger is the platform for Transport For London’s Marketing Director, Chris Macleod, and their agency MEC's CSO, Stuart Bowden, to discuss how TFL makes the most of its giant data supply.
In the Tuesday afternoon session, MICROSOFT – The new paradigm: the meek shall inherit F%@k all…, Microsoft’s Brian Kealy and James Murray will dissect what it takes to be a challenger brand and upset the balance against a market leader. Design Led Business from Adobe looks at innovation through a visually creative lens, while The Key to Achieving Sponsored – Yet Entertaining – Content talks about how formats and interactive content, such as polls, quizzes, countdowns and flip cards, create an enriching, playful and interactive experience for users.
On Wednesday, How Culturally Connected Brands Engage Consumers explores what it really takes to switch a whole organisation on to culture and shift the dial on consumer love. With POST OFFICE: Putting the Customer Experience Centre Stage, Pete Markey talks about the role of in-store digital technology in creating experiences with System 1 thinking. After a number of years in Brand Management, Nathan Ansell took the plunge and moved industries – taking the leap from packaged goods into retail marketing, working at Marks and Spencer, which he talks about in M&S: Poacher Turned Gamekeeper.
Thursday’s sessions help close out the week with an innovative bang. Role of Brands In A Connected World discusses, among other things, how to create effective processes to identify, prototype, trial, evaluate and scale with IoT technologies. The final track, Max Factor and Blippar: Working Together to Make Beauty Personal, shows how combining creativity and interactivity results in a more personal shopping experience.
To view the other focused tracks and the full calendar for Advertising Week Europe 2016, click here.
