Carlos Santiago

Carlos Santiago is a leading researcher and strategist who has focused on growth roadmaps, innovative research, and econometric models to optimize opportunities and solve challenges in implementing multicultural and millennial efforts. As Chief Strategist of SSG over the last 18 years, he has guided Fortune 100 clients such as AARP, AT&T, Blue Cross Blue Shield, CVS Health, Gatorade, Health Net, Home Depot, Humana, J&J, Kimberly-Clark, McDonald’s, Nestlé, Sparkling Ice, Target, Ulta Beauty, Verizon, and Walmart. Prior to SSG, he founded and built Bell Atlantic-Verizon’s Multicultural and Premium Markets unit to $3 billion in annual revenues from Hispanic, African-American, Asian, LGBTQ, and People with Disabilities segments. He also directed Pacific Bell’s-Southwestern Bell’s Ethnic Business Unit, and earlier, he held corporate relations positions for Michelob and Anheuser-Busch focused on Hispanic and Asian segments.