In this session...
Going woke doesn’t mean going broke — and countless cases and data sets are disproving those myths. Yet Bud Light is the most recent example where woke boycotts give pause, and hesitance becomes the enemy of progress. Can we just honestly discuss how — for the foreseeable future — trolls and opposition are an unusual short-term KPI, proving that in the long run, you’re on a trajectory for inclusive brand growth? Can we assess the reality of anti-woke boycotts and move past them faster?
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Going woke doesn’t mean going broke — and countless cases and data sets are disproving those myths. Yet Bud Light is the most recent example where woke boycotts give pause, and hesitance becomes the enemy of progress. Can we just honestly discuss how — for the foreseeable future — trolls and opposition are an unusual short-term KPI, proving that in the long run, you’re on a trajectory for inclusive brand growth? Can we assess the reality of anti-woke boycotts (i.e., largely ineffective) and move past them faster? Further, let’s explore what really happened to brands over time following these protests.
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What You'll Learn from This Session...
- Understand the life cycle of woke backlash and long-term economic growth from commitment to communities.
- Explore how commitment needs to manifest — in values and actions — to see long-term benefits.
- Unpack the ambitions and tactics of anti-woke rhetoric and organization.
