John Taveras

John Taveras is Director of Ad Measurement & Analytics at Roku, overseeing campaign measurement and audience insights across all Roku advertising clients. His teams tap into Roku’s rich first-party data, robust suite of third-party measurement partnerships, qualitative research studies and performance measurement capabilities to prove the value of Roku Media. A twenty-year veteran in analytics, John spent 7+ years at Google and Amazon helping large advertisers get the most out of their search investments.