Tracks Venues

In this session...

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.

What You'll Learn from This Session...

  1. Best practice on validating campaign success across desktop, mobile and CTV.
  2. Tools for brands and buyers to optimize incrementality.
  3. How to accelerate value creation through cross-platform measurement.

Presented with


Speakers

Steve Bagdasarian EVP, Growth and Business Development Comscore
John Taveras Director of Ad Measurement & Analytics Roku
Joe Doran Chief Product Officer Epsilon, Publicis Groupe
Andrea Fischer Senior Manager, Media Strategy and Activation Bayer U.S.
Peter Chelala Vice President, Programmatic Advertising Sales Paramount

Event Details

Event Type Session