Seema Patel

In her current role at TelevisaUnivision, Seema leads an enterprise-wide organization responsible for developing proprietary data products that drive advanced advertising and support ViX, the world's largest Spanish-language streaming content offering. Her team of data scientists, data engineers, and product experts are also responsible for the build out of TelevisaUnivision’s proprietary HH graph, which is the single largest identity solution focused on US Hispanic households. This critical data asset ensures accuracy and fidelity of representation for a historically under-served community. Seema also oversees a platform team that manages commercial relationships with external partners to activate and implement new capabilities such as DAI and targeting in cross platform advanced advertising.