In this session...
TV continues to battle against the largest digital players for a share of ad budgets. While TV has its distinct advantages, digital provides stronger measurement and attribution. Is it time for TV to further accelerate towards digital attributes: impression-based, data-driven, measurability and accountability? During this session, our expert panel will share thoughts on how advertisers, agencies and TV providers can adapt to the evolving media landscape.
What You'll Learn from This Session...
- Data and identity.
- Impression based.
- Programmatic.
