Melissa Newhart

Melissa is an Executive in the Music Brand Partnerships department at leading global entertainment, talent & sports company UTA. She was one of the division’s first hires 6 years ago & has been instrumental in growing the team. With 15 years of marketing, branding, strategic partnership & media experience, Newhart has closed deals for artists such as Jonas Brothers, Ms. Lauryn Hill, Latto, Karol G & Bebe Rexha, with brands including Mastercard, Xbox, Louis Vuitton, Levi’s, Cadillac & Tanqueray among many others. Melissa has negotiated partnerships for live music properties such as Made in America Festival & brokered tour sponsorships such as Mastercard Presents Jonas Brothers "Happiness Begins" Tour & AT&T Presents Karol G's "$ripLove" Tour. Newhart is dedicated to mentoring the next generation of professionals across the entertainment & advertising industries. She is involved in UTA's Mentorship Program & an Adjunct Professor at NYU teaching a course on Strategic Music & Branding.