In this session...
Live music has fueled an economic boom like never before. How can brands participate in meaningful ways? UTA will debut new data about the growing influence of live music experiences in fans’ lives, and their impact on culture. The appetite creates new opportunities for brands to activate at concerts and festivals — but their marketing must be memorable and provide value. UTA Music Brand Partnership Executive Melissa Newhart and AMEX's Shiz Suzuki lead the conversation.
What You'll Learn from This Session...
- TBA
- TBA
- TBA
