Shiv Gupta

Shiv spent over a decade as an operator and a sales executive for major companies such as AOL and Criteo. In 2018, upon realizing his love for teaching and seeing all of the knowledge gaps across the ad tech industry, Shiv founded U of Digital, a company focused on making the complicated digital ad space easier to understand and more efficient through education. In addition to working with U of Digital customers (such as Yahoo, Pinterest, Google, NBCU, Criteo, and more), Shiv is a guest lecturer at several universities (Johns Hopkins, UC Davis, UCLA). He has also served as adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Advertising Technologies. Shiv is regularly quoted in major industry trades such as The Drum, AdExchanger, Digiday and speaks at major industry events.