In this session...
It’s not about how you’re adopting, but who you’re reaching. 2024 is around the corner, and third-party cookies will no longer be available. However, cookies are only half of it. The deprecation of device IDs and emerging privacy laws across the world are also transforming the new era of advertising that is split into addressable and non-addressable supply. Marketers will need to combine a range of solutions across targeting and activation to reach the full potential of their media strategy.
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Hear from industry experts on how to take an integrated approach to identity to deliver relevant experiences across every consumer’s screen. No matter how the industry changes.
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What You'll Learn from This Session...
- Develop strategies to preserve addressability in the changing landscape
- Implement methods to avoid excluding the 70% of non-addressable audiences from your advertising strategy
- Formulate a comprehensive media strategy to navigate the evolving advertising era
